Frankie Tech's Plans for 2020
New Theme Music, New Music, New Intro, New Format! But beyond these updates, what are my goals for 2020 and what do I hope to achieve this year?
As a new year and decade is finally here I think its time to look forward and put in writing my plans for Frankie Tech in 2020. Beyond a visual overhaul there is far more that I hope to achieve with the channel as we continue growing past the 100k subscriber mark. In no particular order here are some key areas of focus this year:
Continue Growing - I’m not one to obsess over metrics, but its always good to give yourself some actual numerical goals to strive for:
Current - 109k : Goal 200k Subscribers - This is definitely going to be a hard one to achieve, especially because it took over 18 months just to hit 100k, but if I even get close to this number by years end I will be happy.
Current - 25 million : Goal 50 million views - Again this is a total reach goal, but heck if I even surpass 40 million this year I will consider that a success.
Have one video surpass one million views - This one is very unlikely (considering my most popular video ever “K20 Pro Unboxing” has over 800k) but hey, dare to dream!
New Video Content - As I focus on being a bit less driven by just constantly buying and reviewing the next phone, and the next phone, I have an opportunity to diversify my content into other areas.
Future Phones - What are the phones I am most excited about in 2020 and beyond?
Future Trends - What innovations and trends are changing the smartphone landscape?
Frankie Reacts/FT News Flash - A chance to get the latest news in the phone world out in a quick and efficient manner. Sourcing and crediting any info and graphics I use to the appropriate parties.
Frankie Tech Talks/Collabs - This one I am particularly excited about! There are a number of like minded content creators that I can’t wait to chat with, and slowly build a network that is all about honest reviews and a passion for tech!
Patreon and building a deeper relationship with my OG fans - I can now officially share I will be launching a Patreon in the next couple of months! More details to follow, but I hope to create a venue to share and interact with my OG fans in an even greater way! More details to follow on this soon.
Explore different styles, face to face, improve my setup - While my traditional style of top down video shooting has worked really well since I started the channel, there is no denying that it has gotten stale. For that reason I recently tried once again to change my setup, and put myself front and center in the video. This type of video feels completely different to make, and yet I can already tell its a far more engaging finished product. Stay tuned for more front of camera work from my channel in 2020!
Build a sustainable channel - In all the growth to 100k subscribers, I will admit I lost a bit of the balance that I had when I started. The realities of having a YouTube channel grow so fast meant there were times I ran myself into the ground without even knowing it. There were times where I overdid things, both in terms of time, money spent and effort. While I will continue buying, trying and reviewing phones, I also need to find other ways to grow sustainably. I don’t get free review units of phones and I am not managed by any entity. Because of that I hope to grow this year in a way that makes sense for both for myself, for my viewers and for my family.
So that’s just some of the things going through my mind in these first weeks of 2020. The main thing I keep in mind is that YouTube is not a sprint, it’s a marathon. It’s also about trying new things and being open to change. Phones will always be at the core of this very mobile focused channel, but it’s time to find new and exciting ways to engage, to create new and interesting content that I’m proud of and make Frankie Tech a channel that can continue growing in this decade.
This is Frankie Tech Signing Off!